Design

A Time to Reboot

Posted by on Mar 16, 2012 in Blog, Design | 0 comments

A Time to Reboot

While I was in graphic design school, three words were introduced into my vocabulary: Quark, Photoshop and Illustrator. It was the mid-nineties and these foundational programs were being perfected bringing desktop publishing to life. Suddenly, our class assignments, which had been mostly done by hand, went digital and the need to know these programs became essential. Many of us already had a full load between classes and day jobs. So there was many a night where we’d be in the Mass Art Computer Center at 2 a.m., desperately trying to make sense of toolboxes and key commands without manuals...

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Promotional Materials: Wilson Butler Lodge Architects

Posted by on Mar 2, 2012 in Blog, Design | 0 comments

Promotional Materials: Wilson Butler Lodge Architects

At Wilson Butler Lodge Architects (now Wilson Butler Architects), I was responsible for creating and updating a variety of promotional pieces highlighting the firm’s cutting-edge entertainment and performance spaces (they had just finished installed the first fully functional ice skating rink on a major cruise ship when I arrived). Presentations, magazine ads, signage, brochures and marketing kits were designed to utilize the energetic orange block used in the company’s logo at the time. This element served as a backdrop for the rich imagery their spaces provided. Pictured above is a...

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Corporate Invitation: Kenan Systems Cell Phone

Posted by on Mar 2, 2012 in Blog, Design | 0 comments

Corporate Invitation: Kenan Systems Cell Phone

This piece was a part of one of the first project suites I worked on early in my career. The design concept utilized brilliant filtered imagery of technology and strategic solutions to create dynamic impact. My involvement in this piece was to perform edits and learn about the technical aspects toward the production of the piece. The invitation was a singular die cut piece that hinged to mimic a cell phone. The invitation within the piece was to be a surprise element so placement of the contents was important to ensure that nothing was visible when the piece was closed. Particular attention...

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Corporate Invitation: Kenan Systems Conference Invite

Posted by on Mar 2, 2012 in Blog, Design | 0 comments

Corporate Invitation: Kenan Systems Conference Invite

This was another piece from the Kenan Systems suite. The invitation involved a barrel fold with four panels including a registration card on the innermost panel that could be torn out. Much like the cell phone invitation, there was a surprise element each time the invitation was unfolded and imagery needed to stay consistent from fold to fold. My involvement in this piece consisted of updating the elements within the invite and learning about the technical aspects toward its...

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Logo: Innovision Advisors

Posted by on Mar 2, 2012 in Blog, Design | 0 comments

Logo: Innovision Advisors

The logo for Innovision Advisors was originally inspired by a phoenix in flight. After exploring literal applications of this idea, the client opted for a more streamlined approach. Instead of using a graphical interpretation of a phoenix to represent new ways of thinking, a bold, san serif font in an energetic purple was chosen to convey the dynamic nature of the organization. The hairlines leading into the tagline were also placed to elicit a sense of movement in...

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Logo: Imagine Strategies

Posted by on Mar 2, 2012 in Blog, Design | 0 comments

Logo: Imagine Strategies

The logo for Imagine Strategies was built with the idea of the path involved in making various life decisions. The organization’s intent is to provide creative and personalized solutions to allow clients to achieve their decision-making goals. To highlight the years of experience behind their expertise, the bold presence of the “strategies” part of the logo leads the eye initially in its direction with the organization’s primary offering following directly afterwards. The creative energies involved in customizing solutions for each individual is more embodied in the freehanded nature...

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